Weekend vegan outreach events
Our regular weekend vegan outreach events take place each Saturday in Sheffield city centre, 12-3pm. There’s lots to do at these events so every person counts, whether they are talking to members of the public or helping out in some other way.
This event is designed to help everyone become vegan, from people who have never thought about it before to those who just need some advice or support to empower them to make the change.
Leafleting and engaging with non-vegans
Distributing leaflets is a great way to ‘plant the seed’. The best leaflets are visually appealing, present information clearly, and include an unambiguous call-to-action (to go vegan or visit a particular site for more information for example).
More effective than giving out a leaflet is engaging with someone in a discussion about veganism, so we generally ask people questions to draw them in. Are you an animal lover? Do you still drink cow’s milk? Do you care about animals / the environment / your health? Have you ever thought about going vegan?
Information, video footage and VR experiences
On our central stall we have more resources on why someone might like to go vegan. We often a laptop on this table too so that we can show people Earthling Ed’s UK farming film, Land of Hope and Glory. This is one of the most effective ways to get someone thinking about animal rights, so we’ll sometimes even offer to pay people to sit through just 5-minutes of footage.
New to our vegan outreach events is two virtual reality VR headsets.
Free food samples and resources
When someone has a welcoming and understanding mind-set, they may only need a little help and a small nudge in the right direction to persuade them to make the change. The ‘how to go vegan’ side to our outreach stall helps people overcome any perceived barriers to veganism and shows them how to make the change (and how it easy and rewarding it is to do).
We offer advice, recipes, and a range of free vegan food samples including a variety of vegan milks, cheeses, chocolate, and more. In the winter we offer hot drinks, and in the summer we often have vegan ice cream for people to sample.
Producing chalk art on the pavement help us to attract attention, draw people towards our stall, and start those all important conversations. Chalking is a great way for us to get our message out there and massively increases the impact and visual appeal of our outreach events.